Dove for Men

Dove has an ongoing campaign for their Dove for Men+Care. Andron worked on March Madness ads they will run in sports channels. Dove wanted an iPad specific Rich Media unit for more in-depth interactions, this includes a chance to win prizes and shoot hoops within the ad.  

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I made several CTA versions to test what would work best. The ads lead to a landing page where functionality like paper toss would enable a fan to play a game and then share that with their social media friends. Click on the image to see the full-size version.

There were also video units that ended in landing pages with additional CTAs that informed the new line.