This was an example of taking an idea and creating a solution from leftovers. Land’s end ships millions of catalogs a year, the postage to send this many catalogs is a large part of the investment in marketing product in this way.

The USPS offers several ways to save on postage each year. By adding a QR code that leads to a user-definable smart video triggering the USPS 2% postage savings. The savings more than paid for the $50k campaign.

View the Interactive Video Wireframe layout: